Paula Pons logo

FISIOS

BRANDING

Branding for a physiotherapy and osteopathy centre based in Spain.
This project includes the design of the logo, stationery, packaging, outfit, signage and website.

The owner wanted to change completely the branding of her centre. Above all, she wanted to create a space where the patients could feel cosy, warm and relaxed. In other words, a place to feel like home, not like at a centre. She also wanted to enhance the main services: physiotherapy and  ostheopathy.

The logo has been created to stress the two main services: physiotherapy (fisioteràpia) and osteopathy (osteopatia). The inversion of the letter ‘i’ (which means ‘and’ in catalan) in the logo helps make this connection and becomes the main symbol of the brand. Every detail of the brand has been designed to express warmth, calm and homely atmosphere.