Paula Pons logo

CEVICHERÍA ILLARY

LOGO DESIGN

Design of the logo for the restaurant Cevicheria Illary, based in San Andrés coast in Perú. Their specialty is ceviche, a South American seafood dish originated in Peru and widely eaten in the local area. It’s typically made from fresh raw fish cured in fresh citrus juices and spiced with ají and chili peppers. In Peru ceviche has been declared to be part of Peru’s National Heritage and has had a holiday declared in its honor.

LOGO DESIGN PROCESS

I chose the typeface Nelson to design the logo because to me it has an inmediate connection to the sea, specially due to the shape of the character A and to the inlines that remind me of a fish bone. I hand-rendered the font with pencil on paper to give it a rustic feel.

I made the fish imagery with the ‘Gyotaku’ technique: inking a real fish and printing it on washi paper. The shapes created with Gyotaku are in between figurative and abstract, creating a vanishing feeling. Every Gyotaku is unique and different, making the industrial and identical repetition insignificant compated to the uniqueness of the hand-made things.

Logo design process

LOGO CONSTRUCTION

 

CLEAR SPACE

Cevicheria illary logo

 

COLOURS

cevicheria illary colours

 

Logo design for restaurant in Peru