Paula Pons logo

MAGAZINE CREDITS:

Responsible of content: Julia Binder
Creative Director: Lluisa Fabregas
Editorial Design: Paula Pons
Editor: Wiebke M. Litschke
Contributors: German marketing team from Ankorstore

PHOTO SHOOTING:

Creative Producer: Sophia Pashos
Photographer: Inga Masche
Prop Stylist: Studio Rifa
Art Director: Paula Pons

ANKORMAG

ART DIRECTION & EDITORIAL DESIGN
2022

Art Direction and Editorial Design for the first magazine of Ankorstore, the B2B platform for independent retail. The aim was to inspire and build a community of brands and retailers in Germany.

ankormag home and living

We did a photo shooting to create the section images of the magazine. These images represent the five categories at Ankorstore: Home & Living, Food, Fashion, Beauty and Kids. The minimal and colourful compositions highlight each brand separately and at the same time it creates a harmonious group that represents each category.

Art direction and editorial design for a magazine

ankormag
Editorial design magazine

I used rich and diverse colours to create a vibrant look, following Ankorstore’s branding created by Pentagram. Similarly, the layout is playful and full of contrast. The text compositions are dynamic. All the elements together bring the Ankorstore vibe and personality to the paper. 

ankormag Food
Magazine design
Open Magazine Mockup by Anthony Boyd Graphics
product shooting art direction
ankormag kids
Open Magazine Mockup by Anthony Boyd Graphics
Open Magazine Mockup by Anthony Boyd Graphics
Open Magazine Mockup by Anthony Boyd Graphics
Open Magazine Mockup by Anthony Boyd Graphics

art direction for photo shooting magazine

Open Magazine Mockup by Anthony Boyd Graphics

The aim was to create an object for the home, a magazine that is durable and inspiring. For this reason, it was printed in quality paper and with a nice finish. At the same time it was published digitally to get a higher reach. As a result, this issue had an outstanding outcome, with a massive increase of sales on some of the featured brands.

editorial design for magazine

Behind the scenes