The new logo combines a Guanche symbol (honouring the heritage of the company’s founder), a compass, essential for any journey, and a wheel, representing movement and exploration.
For the typography, I chose Degular for its clean, professional feel, balanced with just enough warmth to remain approachable. It has a simple structure, yet it’s never boring, and maintains clarity and charm across all sizes and mediums, both print and digital.
I preserved the brand’s primary dark green color and expanded the palette to include hues inspired by the Canary Islands’ landscape experienced on the road, bringing a richer, more vibrant connection to the region.
