Paula Pons logo

ANKORSTORE PLUS

BRAND IDENTITY & ART DIRECTION
2022-2023

Brand Identity and Art Direction of Ankorstore Plus, the subscription program of the B2B platform, Ankorstore. The brief was to create a sub-brand for an exclusive membership for those customers who want to profit from all benefits that Ankorstore offers. The visual identity represents this access as a window to a new reality of the wholesale industry.

 

Ankorstore Plus launch video
Concept and art Direction: Paula Pons
Creative Director: Lluisa Fabregas
Motion Designer: Sebastian Infante
3D Designer: David França
Content lead: Alessia Parducci

I created the sub-brand and the launch campaign design, which included the creation of the video, email design, a landing page, paid and organic social and website communications.

Ankorstore PLUS branding design

Ankorstore PLUS logo

Ankorstore PLUS branding design

Ankorstore PLUS stacked logo

branding design subscription program

Logo variations and responsive logo

visual identity subscription program

 

Ankorstore PLUS colour palette

This project included the design and development for the visual identity of the sub-brand and the creation of the launch campaign. This included a video to explain all the benefits of the program. The storytelling of the video shows in a very simple way the window to the new reality and all the benefits it contains. 

The target were those retailers that are already registered on the Ankorstore platform and have recurring purchases. As they already know Ankorstore, the visual identity of the sub-brand is based on the main brand but with its own distinctive branding.

Logo usage

Typography

Ankorstore PLUS Subscription pictograms

Icons design

Ankorstore PLUS imagery

Icons design

The sub-brand’s colour palette is a reduced version of the main Ankorstore palette. Likewise, the logo is based on the Ankorstore logo with the addition of the plus symbol or word. The icons and illustrations were created specifically for this sub-brand and follow the direction of the main brand. All these elements create a distinctive identity while still being recognisable as part of Ankorstore.

Above all the challenge was the amount of information of this program. The solution was to present it in a way that is easy to understand and also has a narrative that you would want to be part of.

Landing page design

Ankorstore PLUS CRM email 3

Email design

Ankorstore PLUS carousel-banner

Web banner